Local SEO optimisation
Be the name they find when they want bread today.
On a Saturday morning, or the week before a holiday, people do not browse. They search, they glance at the map, they walk into the place that looks like the local bakery. If that is not you, they go next door.
This service is new. I am not going to dress that up. Limited spots at launch rate. The work is quote-based and aimed at one outcome: local customers that turn into regulars and paid orders.
Most bakeries I speak to are not short on craft. They are short on being found by the right people, in the right town, for the right order. An incomplete Google Business Profile, thin or generic pages, and no real review engine will do that to you. Paying an agency for monthly PDFs will not reverse it.
In practice
- Make you findable for what you actually bake, in the area you actually serve.
- Put the Google Business Profile in working order. That is the shopfront most people see first.
- Tighten the basics that decide whether someone walks in or goes to the cheaper-looking option.
- Measure the thing that matters: enquiries, orders, and people through the door, not a traffic graph.
Not on the menu
- National ‘SEO campaigns’ for a bakery that lives in one town.
- Reports as the product.
- Guaranteed #1 overnight. Anyone selling that is selling you a story.
If Google is not sending you customers, say so.
What you bake, the town, and what a good week looks like. That’s enough to start.